In this age of the Internet, newsletters and ezines are not the only ways to publish a book without having to resort to big name publishers. Self-publishing authors publish their books in electronic form known as e-book, as an alternative.An e-book, short for electronic book, is an electronic edition of a conventional printed book which can be read on a personal computer and hand-held devices. It is usually read on hardware devices known as e-Readers or e-book devices. E-books appear in different formats, most common among them is the Portable Document Format or PDF. The PDF was so widely used that, although there are no official standards for e-book publishing, it became a de facto format in the Internet.Publishing e-books allows easy access for you to publicize your websites or business. The release of a free e-book can promote sales of the printed version. Some e-books are available in the internet at no cost at all, while others have to be bought. It can provide you with additional revenue from selling your e-books.All New Horizon publishing house not only offers a comprehensive range of publishing, editorial and marketing services; it also offers e-book publishing when you avail of their publishing packages at minimal charges to even no cost at all.Book MarketingMarketing is a set of activities concerned in making sure that customer needs are meet while getting value from it. According to Philip Kotler, it is a process that deals with identifying and meeting human and social needs profitably. It is usually focused on one product or service, in these case books.Book marketing is the final stage of publication. Once a book is published, publishers use a variety of channels for it to be distributed. Commonly, books are sold through booksellers and other related retailers. Sample copies are sent to publishers within the book industry as pre-release reviews to aid sales.With the advent of the Internet, self-publishing authors utilizes Print on Demand (POD) and e-book publishing, which allows small publishers to operate at a lower production cost while fast-pacing the books marketing.
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Future of Japan and Feng Shui
I came out with an idea to write about this matter because of an interview I gave recently for the Tokyo American club magazine; the subject was what and how to de-clutter. Also, I read on LinkedIn, a discussion topic about how “Japanese business is very different from the West.”After living in Japan for 11 years, it is very hard to stay neutral and touch this very sensitive subject. However, I decided to open some secrets and shine some light on the matter, because I believe it can help not only foreigners who are planning to move to Japan, or foreigners who are already here and have experienced cultural shock and business/work shock first-hand, but also some of the Japanese who are also suffering from their own culture, traditions and rules in different ways.Future JapanLet’s look at Japan as a country in terms of feng shui- it belongs to a strong Earth element which is ruled by Saturn, and also belongs to a strong Metal element which is ruled by Venus. Let us see how the country’s karma and constitution affects the people’s character, physical health,money, work and relationships.Earth means stability, satisfaction, security that is mostly related to material nature: body health, food, service, work, and family. Japan is famous for it’s restaurants, healthcare tools (e.g. massage, spa, supplements) life-comfort and high quality service.Our body and our mind, needs to feel safe and sure of tomorrow. We need a base, comfort, family and support.
However if most of the time you try to hold on the present, focus only on yourself, and only material things (excess of Earth), it prevents you from growth and change; there is danger to become stagnant and sluggish.Universal law works for everyone, including any country and any nationality. The purpose of humans is to go up and grow, and for those with strong Earth, it would very valuable to strengthen Wood-meaning to improve education, gain new approaches, learn new life’s skills, psychology, entrepreneurship, and foreign languages.About two years ago, after coming back from a Dale Carnegie seminar, I met an American friend, Brent, and that day we talked about Japan’s future. He worked in HR department for years and made conclusion that Japan’s future wealth and economic improvement starts with Universities, and it is the right approach in terms of feng shui since the only way to balance excess of earth is through mental development and educational reforms.Japan and Social HealthJapan has achieved huge progress in recent years in terms of design, cars, fashion, computers, but almost with the same rate of progress Japan increased its share of skin problems development and depressive syndromes.Azuma-san, a doctor of a women’s clinic shared with me information that the numbers of atopic patients are increasing everyday and in the future can reach a very high percentage. Azuma-san believes that the cause of atopy and some cases of depression has connection with candida, and he got good results with anti-yeast medications.For more information on atopy in Japan, please refer to this link, it year 1997, but the problem is still there and has increased:http://www.nytimes.com/1997/08/19/science/an-itch-torments-many-japanese-but-relief-is-elusive.html?pagewanted=1In internal feng shui skin and lungs are related to Metal element, and I would like to discuss about the connection between the skin, mind and emotions.Ancient wise healers were saying that our skin is reflection of our soul, thoughts and emotions and how we communicate with the external world.If our Metal is in balance, then on the emotional and the mental level, it gives us maturity, sensitivity, creativity, and courage. On the physical level, it provides healthy skin, healthy breathing and healthy bowel-movement.In the case of excess of Metal, its cold nature expresses itself in mechanical attitude, rigidity (katakori), resistance to live with flow, creating excess of rules, orders and limits.Metal element imbalance leads to accumulation of waste, internal and external, and on the physical level, skin rashes, eczema (atopy), constipations, and breathing disorders.The person with excess Metal element tries to control his own life and is afraid of changes. He tries to escape the grief, sadness, depression, and lack of satisfaction by increasing one’s “self-confidence” and “self-worth” by collecting and keeping a number of material things (handbags, fashion goods, jewelries, accessories, cosmetics).It is very natural to inhale, hold one’s breath and exhale. It is the same for life- to receive, keep and use, and give way (eat, assimilate, nurture and eliminate).Excess of Metal has influence on the increasing suicide rates in Japan as well. People think that if they lost their job, they are not worthy. If they don’t have enough money, they cannot enjoy life, don’t want to deal with their pain, and don’t want to take responsibility of their life due to lack of courage and emotional maturity.Here is more information on suicides in Japan: http://en.wikipedia.org/wiki/Suicide_in_JapanJapanese should rediscover living in harmony with nature’s cycles where change and the passage of time are necessary parts of life. It calls to remind that there is time for letting go, and accepting new things and experiences into each one’s lives. It is time for them to integrate their inner fire, their spirit, clear their soul and release the troubles and worries of the past and present, and prepare one self to move towards love, happiness and life’s purpose.One famous Russian actress said there are only three kinds of happiness in this life – to be with a partner you love, to do a job you like, and to live in the appropriate environment for you. I wish to everyone that you may find your happiness.